Turn attention into engagement
Marketing should be simple. If you could just get your prospects to engage with the right pieces of content — your new white paper, that awesome video or the third-party article that validates your product or service — and be able to tell who read or watched what for how long, you’d know exactly who to pass on to sales, right?
With LookBooks, marketing really can be that simple. LookBooks let modern marketers maximize their prospect’s or customer’s engagement with the right sequence of content while they’ve got their attention. And even better, LookBooks capture rich engagement data that tells you who is engaged and what content is really working.
B2B marketers use LookBooks to capture new leads and move existing prospects quickly and effectively through the funnel by making better use of their content and their clicks. B2C marketers rely on LookBooks to create engaging, visual content experiences from third-party content, earned media and their existing catalogue that can be delivered across all channels.