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  • How To Setup LookBook Engagement Alert Triggers in Eloqua

    By Anthony Ilukwe Originally posted here As marketers and salespeople use LookBooks in Eloqua to package and deliver content to leads and prospects — moving them faster through the funnel based on their level of engagement — you may, naturally, want to receive real time alerts whenever a lead or prospect reaches a specific LookBook [...]

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  • Drumroll please: Introducing LookBooks 2.0

    By Nick Edouard  On behalf of the LookBookHQ team it’s my enormous pleasure to announce that we’ve just released LookBooks 2.0 – the latest instalment of our vision for content engagement for modern marketers. Simply put, we’ve made LookBooks even better. My colleague Sarah’s post explains “the what” (i.e. what’s new in LookBooks 2.0), this [...]

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  • New Features For LookBookHQ June 2014

    As many of you may know, we’ve been busy working away on a whole host of new stuff for LookBooks for some time now. Well, the day has finally come where we can give you some more of the specifics around what is now available to you. Analytics: Date Selection We received some great feedback [...]

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  • ‘Heartbleed’ vulnerability: LookBookHQ Users are Safe

    LookBookHQ was unaffected by the ‘Heartbleed’ vulnerability. Our policy is to stick near the ‘trailing edge’ in terms of which versions of software we use in certain parts of our infrastructure. This is the same policy used by many banks, and we’ve generally found it serves us well. In this case it has protected us [...]

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  • Here’s how Cetera increased engagement by 27%

    Marketers love metrics. But in a world full of marketing metrics that focus on clicks and conversions, it’s hard to connect the dots when 95% of leads don’t convert, and that 80% of emails aren’t even opened. Last week we were lucky to have listened in on the Oracle Marketing Cloud webcast Soaring to Success: “Always On” [...]

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  • Welcome to the Attention Web – And Life Beyond the Click

    By Mark Opauszky +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Hi Mark, I saw you read our paper on XYZ and thought you should know that Gartner Group has rated us one of the top vendors in the ABC space…. The Link to the article is here …. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Last week I got this email.  I don’t recall reading anything substantial [...]

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  • ‘Snackable’ Formats Driving Content Marketing

    What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. But what exactly do these trends look like? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, [...]

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  • 4 Content Marketing Metrics Trends and Best Practices

    Nothing seems to bring marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we teamed up with Oracle Eloqua to understand how well content marketers align their content with their buyer’s journey. We discovered that, due to the broad range of variables involved, modern [...]

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