• What I Learned at Space Camp

    While most marketers were firmly grounded to Earth last week, I was blasting off to Vidyard Space Camp in San Francisco – two full days of video marketing content, complete with space suits, cosmonauts and more space puns than you can shake a rocket at. Here, in no particular order, are my picks for the [...]

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  • Content Engagement Strategies B2B Marketers Should Steal from Digital Publishers

    How often do you go to YouTube and only look at one video? Yeah, me neither. It’s more likely that I’ll watch one cute pet video (don’t judge), get enticed by another related one and another. Then 10 or 15 minutes later, I’ll come up for air, having spent way more time avoiding work than [...]

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  • Explaining Modern Marketing to My Mom

    Introduction My name is Martha Prange and as a kid I always had a hard time figuring out what my Dad’s job was. “He works for a mutual fund company” was my best response, which usually elicited glazed eyes and a rapid change of subject. Now our roles have reversed and it is my parents [...]

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  • [New eBook] The Ultimate Guide to Always-on Nurturing

    At the start of a new back-to-school season, it’s a great time to think about how marketers educate and nurture their prospects today and to take a quick refresher course at “Nurture U.” Given the typically low response rates and conversions for most lead nurture programs, marketers need to consider whether they’d give their own [...]

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  • 4 Ways Cold Calling is Like Stand Up and Tips for “Killing” on Your Next Cold Call

    When I started working on the Business Development team here at LookBookHQ, I knew that, even though I had no previous experience working in the marketing tech field, I had a ton of customer service experience that I could bring to the table. But, what I never imagined is that my most valuable and relevant [...]

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  • 3 Content Marketing Myths and Tips for Keeping It Real

    Unless you’ve been asleep for the past 10 years, you’re probably aware of a little thing called content marketing. (Today, it’s really just called marketing). Rather than asking buyers to get married on the first date and pushing product at unqualified prospects, marketer use content marketing to woo buyers and nurture our relationships with them [...]

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  • The ABCDE (and F)s of Engagement Marketing: Lessons Learned at the Marketo Roadshow

    The hot topic at the #MKTGnation tour stop in Toronto was the importance of engagement marketing and the best ways to reach busy prospects. Marketo’s presenters shared their easy to remember “ABCDE”s of engagement marketing with great tips for ways to bring the prospect to the content and grab their attention. But grabbing attention is [...]

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  • Break on through to the other side: 3 reasons why marketers need to think beyond the click

    Recently, Sean Callahan published a terrific article on the LinkedIn Marketing Solutions Blog titled: B2B Beat: Reach Prospects While You Sleep With Always-On Marketing. In his post, Callahan makes a compelling case for “always-on” as the natural evolution of marketing. As Callahan writes, always-on marketing isn’t a new concept. It started with the corporate website [...]

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  • Herding Goldfish: Tips for Holding on to Your Buyer’s Attention While You’ve Got It

    Care to take a guess on how long the average person’s attention span is? According to Statistic Brain, the average attention span in 2015 is 8.25 seconds – down from 12 seconds in 2000*. That’s awfully short, especially when you consider that the average attention span of a goldfish is 9 seconds. So what does [...]

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  • July 2015 New Features

    Thanks to all of the wonderful feedback we receive from you, we are continuously updating our product to meet your needs. Here are all of the exciting new features and product changes that we have made in the past quarter: Upgrading LookBooks If you have a Basic or an Intermediate LookBook, you can upgrade them [...]

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