Blog

  • 3 things I Learned at Marketo Marketing Nation Summit

    This year, the LookBookHQ team and I attended our first Marketing Nation Summit. We loved meeting Marketo customers and chatting about the really inspiring things they’re doing. For all of us who attended #MKTGNATION, now that we’ve been back at our desks for a few weeks, it’s time to take what we learned and start [...]

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  • 3 Things I Took Back from Oracle’s MME 2015

    If you attended Oracle’s Modern Marketing Experience, chances are your head’s still reeling from all the great marketing ideas and conversations. This year’s event offered modern marketers the opportunity to learn from leading B2B brands who are “walking the walk” when it comes to engaging with their busy audiences. Here are three important takeaways I [...]

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  • Updates to LookBook – Eloqua Integration

    Our April 6th and 13th releases include some updates to the engagement data format for the LookBook – Eloqua integration. New LookBook Custom Object Format Historically, for each LookBook pushed to Eloqua, there is a corresponding Custom Object generated to store the engagement data (per LookBook); however we’re introducing a single Custom Object that contains [...]

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  • LookBookHQ’s supercharged integration with Marketo empowers marketers to deliver personalized content and track real engagement

    San Francisco – April 14, 2015 – LookBookHQ, the leading engagement marketing platform focusing on personalized content, today released a major update to its integration with Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions. The supercharged integration allows Marketo customers to use the LookBook Content Canvas to design and deliver [...]

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  • March 2015 New Features

    Our much anticipated update to LookBooks is here, and we couldn’t be more excited to share it with you! While you’ll still be able to create the LookBooks you know and love, we have a whole new host of features to make your experience even better. Here we will give you a brief update on [...]

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  • What marketers can learn from digital publishers (and dogs)

    Today the LookBookHQ team announced a major update to the LookBook engagement marketing platform. We’ve released a boatload of new features and functionality including our new Content Canvas that allows smart marketers to easily design and deliver personalized content experiences. We’ve been working on this for a while, the development has been customer-driven and we’re [...]

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  • LookBookHQ’s new content canvas empowers Oracle Eloqua customers to deliver personalized content experiences that turn attention into engagement

    Toronto, Canada – 31 March 2015 – LookBookHQ (www.lookbookhq.com), the leading engagement marketing platform, today announced the launch of Content Canvas, part of a major update to the LookBook platform. LookBook Content Canvas allows marketers to turn attention into engagement by designing and delivering intelligent, personalized content experiences across all channels. LookBookHQ unveiled the new [...]

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  • Come Find LookBookHQ at B2B/C2C 2015

    Winter got you down? Come find us in Arizona! From February 16th to the 18th, we’re going to be exhibiting and sponsoring the B2B/C2C Content to Conversion conference 2015 in sunny Scottsdale Arizona at Booth #25. While we’re there, our EVP Nick Edouard, will be speaking about “5 Ways To Use Content To Drive More [...]

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  • October 2014 New Features

    Since the release of LookBooks 2.0 a few months back, we’ve seen some great new usecases using the latest and greatest that LookBooks have to offer. While the summer months can sometimes be slow, this certainly hasn’t been the case for our clients, and as such, we’ve been working hard on meeting requests for refinements [...]

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  • How To Setup LookBook Engagement Alert Triggers in Eloqua

    By Anthony Ilukwe Originally posted here As marketers and salespeople use LookBooks in Eloqua to package and deliver content to leads and prospects — moving them faster through the funnel based on their level of engagement — you may, naturally, want to receive real time alerts whenever a lead or prospect reaches a specific LookBook [...]

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