Blog

  • 3 Content Marketing Myths and Tips for Keeping It Real

    Unless you’ve been asleep for the past 10 years, you’re probably aware of a little thing called content marketing. (Today, it’s really just called marketing). Rather than asking buyers to get married on the first date and pushing product at unqualified prospects, marketer use content marketing to woo buyers and nurture our relationships with them [...]

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  • The ABCDE (and F)s of Engagement Marketing: Lessons Learned at the Marketo Roadshow

    The hot topic at the #MKTGnation tour stop in Toronto was the importance of engagement marketing and the best ways to reach busy prospects. Marketo’s presenters shared their easy to remember “ABCDE”s of engagement marketing with great tips for ways to bring the prospect to the content and grab their attention. But grabbing attention is [...]

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  • Break on through to the other side: 3 reasons why marketers need to think beyond the click

    Recently, Sean Callahan published a terrific article on the LinkedIn Marketing Solutions Blog titled: B2B Beat: Reach Prospects While You Sleep With Always-On Marketing. In his post, Callahan makes a compelling case for “always-on” as the natural evolution of marketing. As Callahan writes, always-on marketing isn’t a new concept. It started with the corporate website [...]

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  • Herding Goldfish: Tips for Holding on to Your Buyer’s Attention While You’ve Got It

    Care to take a guess on how long the average person’s attention span is? According to Statistic Brain, the average attention span in 2015 is 8.25 seconds – down from 12 seconds in 2000*. That’s awfully short, especially when you consider that the average attention span of a goldfish is 9 seconds. So what does [...]

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  • July 2015 New Features

    Thanks to all of the wonderful feedback we receive from you, we are continuously updating our product to meet your needs. Here are all of the exciting new features and product changes that we have made in the past quarter: Upgrading LookBooks If you have a Basic or an Intermediate LookBook, you can upgrade them [...]

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  • Infographic: Welcome to the Netflix Era of Marketing

    When’s the last time you watched just one episode of House of Cards in a sitting? We’d guess it was more like 3-4 episodes in an epic binge-watching session. As a B2B marketer, wouldn’t it be great if your prospects consumed your content with the same enthusiasm and appetite for more? Right about now, you’re [...]

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  • Treat Your Prospects like People: 8 Do’s and Don’ts for Using Forms

    “Hi, I know we’ve only just met, but let’s get married!” Seriously? Most rational people wouldn’t do this in real life, but many B2B companies are culprits of trying to move things along way too quickly with new leads and contacts. Case in point: Have you noticed that marketers sometimes do some pretty silly things [...]

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  • Capitalizing on Buyer Intent: Updating Our Definition of Engagement

    Much has been written about the critical nature of “speed to lead” or “speed to contact.” This typically refers to the amount of time it takes for a sales rep to attempt contact with an inbound lead. Benchmarks abound on how quickly you need to get in touch before your prospective buyer is off thinking [...]

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  • Moneyball Marketing: 5 Ways Marketers Can Game the System with Engagement Metrics

    Recently, I re-watched Moneyball with Brad Pitt on Netflix and it got me thinking about how marketers gauge success. Can you call your content strategy a victory if you don’t really know how your content is working to engage buyers? If you haven’t seen the movie, Oakland A’s GM Billy Beane (played by Pitt) must [...]

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  • Cooking for Chefs or What I’ve Learned Marketing to Marketers

    I’m a marketer who markets marketing technology to marketers. It’s incredibly meta and akin to cooking for chefs. It’s also a luxury I’ve come to appreciate. As the ideal target prospect for the product your company sells, you have an unfair advantage. You intimately know the pains, fears and needs of your buyer, making it [...]

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