Blog

  • ‘Heartbleed’ vulnerability: LookBookHQ Users are Safe

    LookBookHQ was unaffected by the ‘Heartbleed’ vulnerability. Our policy is to stick near the ‘trailing edge’ in terms of which versions of software we use in certain parts of our infrastructure. This is the same policy used by many banks, and we’ve generally found it serves us well. In this case it has protected us [...]

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  • Here’s how Cetera increased engagement by 27%

    Marketers love metrics. But in a world full of marketing metrics that focus on clicks and conversions, it’s hard to connect the dots when 95% of leads don’t convert, and that 80% of emails aren’t even opened. Last week we were lucky to have listened in on the Oracle Marketing Cloud webcast Soaring to Success: “Always On” [...]

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  • Welcome to the Attention Web – And Life Beyond the Click

    By Mark Opauszky +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Hi Mark, I saw you read our paper on XYZ and thought you should know that Gartner Group has rated us one of the top vendors in the ABC space…. The Link to the article is here …. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Last week I got this email.  I don’t recall reading anything substantial [...]

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  • ‘Snackable’ Formats Driving Content Marketing

    What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. But what exactly do these trends look like? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, [...]

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  • 4 Content Marketing Metrics Trends and Best Practices

    Nothing seems to bring marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we teamed up with Oracle Eloqua to understand how well content marketers align their content with their buyer’s journey. We discovered that, due to the broad range of variables involved, modern [...]

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  • The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

    Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (Oracle Eloqua and LookBookHQ) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014 We found that, while Modern Marketers are sharing third party content, [...]

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  • The State of Content Production: Benchmarks and Action Items

    We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014, we learned that nearly half (44%) of respondents identified content production as their biggest challenge. This trend is validated by other content marketing benchmark reports, [...]

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  • The State of Content Marketing 2014 [Infographic]

    Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at Eloqua we sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that [...]

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  • Eloqua Community: The State of Content Marketing 2014

    Ever wonder how much content Modern Marketers are producing and for which reasons? Want to know how your content marketing efforts stack up against that of other Modern Marketers? We do too! There are a lot of great surveys and reports about the state of content marketing out there (CMI/Marketing Profs and Demand Gen), we [...]

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  • LookBookHQ – New Features November 2013

    By Sarah Facini It’s been a while since we last provided an update on what we’ve been up to here at LookBookHQ. While it would be nice to report that we’ve taken a break, kicked up our heels, and got a bit of much needed R&R, that couldn’t be farther from the truth. So, here are [...]

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